Early DLC Announcements: Hype Train Builders or Fan Agitators?

Early DLC Announcements: Hype Train Builders or Fan Agitators?


So, it is hardly a secret at this stage that I am super excited for Mortal Kombat 11, I have been following it closely since it was announced, I have watched all the Kombat Kasts, I stalk, I mean follow Ed Boon on twitter and you better believe I have my Beta Code ready to rock. However, NetherRealm have went ahead and announced the first piece of downloadable content for the game which will be none other than the original soul stealer himself, Shang Tsung, who will even be portrayed by Cary-Hiroyuki Tagawa in likeness and voice. Tagawa played Shang Tsung in the original movie and in the second season of Mortal Kombat Legacy, so this news is very awesome.

The only real issue I have with this is that obviously the game is not even out yet and they have announced a DLC character which makes me think, well, if he’s in the works and you clearly have his model, likeness and a timescale for him (which let’s be honest here folks, fighting games never wait long to release DLC characters) why is he not in the base game, as he clearly could be? Now, the obvious answer here is money, Shang Tsung is an original Mortal Kombat villain and a very popular character so why not hold him off to make people pay a few extra quid for him or better still, entice people into paying the big bucks for your season pass. As a business practice it makes total sense but gamers might see it a little differently and there have obviously been loads of instances where this has happened but it doesn’t make it any less devious.

Mortal Kombat 11-Cary-Hiroyuki Tagawa Shang Tsung

I can understand you want to get people excited for the game by announcing the upcoming cast but at time of writing the full base game cast hasn’t even been announced yet so why not at least wait until we see everyone in the base game first before you announce the downloadable characters. Now some people might say, “What about Shao Kahn? He was announced as DLC the day the game was announced.” Yes, he was, as a pre-order bonus, an incentive to buy the game on day one and at no extra cost, not really the same thing so that can easily be forgiven as that is just clever marketing.

In my opinion if NetherRealm wanted to build excitement for the season pass and the upcoming DLC it should have been announced around a week before the launch of the game when hype was at its highest as people may see the early announcement as a bit of a kick in the teeth, especially those who play Shang Tsung as a main character. I honestly do believe that the full main cast should have been announced first and then the DLC as it allows a company to show future plans to build hype and excitement for fans as they then get to see what’s upcoming for the game after launch. Announcing DLC now seems a bit too early in my opinion especially before the full contents of the game have been shown.

That being said, what do I know? NetherRealm know their audience, know how to make awarding games and there’s no point in me even trying to deny this, it won’t stop me from buying the game because no matter what NetherRealm do for DLC Mortal Kombat 11 is still going to be bloody awesome, bloody being the operative word.

About author


Stewart 'Grave' Gibson is the fighting game loving, Doomguy worshipping, Motorhead listening maniac of DarkSpawn Gaming. When not ripping and tearing Stewart can be found riding the open roads or at the nearest Lucha Libre event.

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