The problem with games like FIFA is that it’s next to impossible to come with something truly innovative each year. While other games have the opportunity to take breathers for at least a year and then put their heads into coming up with something truly innovative during that period, the developers behind games like FIFA have to do something unique every year, at least they’re expected to.
Sometimes they succeed, sometimes they don’t. Fans still buy the game regardless of all this. The main reason is the various little updates that are next to impossible not to introduce. That has always been FIFA’s problem.
If you were to pick up a copy of FIFA 13 and FIFA 18, it’s highly unlikely that you’ll find anything significantly different in the two editions, apart from the new player ratings, the faces, the interface and perhaps better graphics. While those are definite improvements, they are the bare minimum that gamers want. FIFA developers know this.