Twitch affiliate/filthy casual. Spends far too much time replaying 2D platformers, quoting South Park and complaining about the quality of British TV adverts.
A massive $1.9 million has been raised by PlayBrain to put on eSports events over in Japan, which will aid fund the League of Legends Japan League courtesy of money from investors.
Such investors include Bitkraft Esports Ventures, who are a renowned eSports investment firm based in Berlin. The money raised will be able to cover costs that cover operations, team building, and commercial fees for the League of Legends Japan League.
The investment also sees the Japanese market getting such funding from the west for the first time. The Tokyo-based company PlayBrain, for those who may be unfamiliar, is a media company focused on eSports tournaments and more. The League of Legends Japan League meanwhile is the biggest eSports league to grace Japan, brought about by Riot Games who have recently partnered with PlayBrain.
The catalogue of companies that PlayBrain works with is also impressive, boasting the likes of EA, Activision Blizzard, Bandai Namco, CD Projekt Red, Twitch and others. A statement from PlayBrain found Mike Sheetal read: “As a company that is multicultural and multilingual, we see ourselves as a bridge connecting the Japanese competitive gaming community to the rest of the world. The investment from Bitkraft Esports Ventures will enable us, and the Japanese esports market as a whole, to gain more ground in the global esports industry by developing the next generation esports cultural products born out of Tokyo’s distinct youth culture and helping foreign brands effectively enter, and engage, with Japan’s gaming community.”