Twitch affiliate/filthy casual. Spends far too much time replaying 2D platformers, quoting South Park and complaining about the quality of British TV adverts.
Sportswear heavyweights Nike are officially making their way into eSports, having signed a three-year deal with the League of Legends Pro League. The LPL is a renowned competition in China, one which features 16 teams and will see Nike supplying the squads with a range of apparel, including shoes, clothing and Jerseys further down the line.
For those looking to purchase such outerwear, the LPL has confirmed on social media that it will be available in May at the Mid-Season Invitational. Following on from that, the first jersey made by Nike will be unveiled at the League of Legends World Championship in Paris. It’s a great move for all parties, with revenue coming in from jersey sales to aid developers Riot Games, as well as getting the image for the LPL out there.
As eSports continues to go from strength to strength on a global scale, with a wealth of partnerships flooding in from a number of markets, it’s easy to see why Nike would want to have some form of involvement, not to mention the growing popularity of League of Legends on the scene. What’s more, Nike has previously recruited eSports players for marketing campaigns, with the likes of RNG’s Jian “Uzi” Zihao who teamed up with basketball powerhouse LeBron James last year.