Twitch affiliate/filthy casual. Spends far too much time replaying 2D platformers, quoting South Park and complaining about the quality of British TV adverts.
Esports outfit Team Liquid has announced a partnership with the Professional Fighters League, better well known as the PFL. The PFL is an MMA competition, in which its combatants compete in a regular season, followed by a playoff system and a championship to culminate the event.
The deal that’s in place will see Team Liquid players becoming ambassadors for the MMA competition, with Russel “Twistzz” Van Dulken from the CS:GO roster set to be ringside at this year’s PFL Championship on New Year’s Eve.
Team Liquid Founder and co-CEO Victor Goosens stated: “At Team Liquid, we seek out innovative partnerships that allow us to explore new spaces. I fell in love with MMA 15 years ago when I was a pro Starcraft player living in Seoul – I see a lot of the same core values between our organizations with a focus on entertainment, competitive sports format and athlete–first culture. This partnership will allow Team Liquid pros and PFL top athletes to explore different ways to create entertainment and promotions for both fan bases.”
Meanwhile, Co-founder and PFL Chairman Donn Davis outlined the competition’s plans to reach out to a new modern audience: : “PFL is the new sports league for the new age of sports… PFL is not your father’s MMA league and this partnership with Team Liquid is another example of PFL innovating to reach this generation of fans. Look for PFL to learn from esports as we rollout our enhanced video experience for the next season.”